Businesses today realize that mobile apps are a key interaction channel. Users download only the top-rated, engaging mobile apps, and developers strive to build such an engaging app experience. Any Website development company in India can help you to solve your queries.
An engaging mobile app running on the user’s device is only the visible part of an iceberg. The intelligence of this mobile app lies in the backend which processes all the user interactions. The mobile backend server provides capabilities like user management, push notification, app management, app insights, secure backend integration, and more, which are basic aspects of any mobile app.
Decomposing The Mobile Backend
A mobile backend typically offers a diverse set of features that can be leveraged based on the application needs:- Push Notifications
- Protection from mobile-specific security threats
- Mobile app lifecycle and feature management
- A/B testing and feature roll outs
- Offline app availability by using offline data store and sync
- Mobile analytics for app, user, and device insights
- User authentication and authorization
- Backend integration
- Throughput optimization and network usage
- AI/ML services
Push Notifications To Boost User Engagement
Push notifications are a great way to engage app users and offer them “mobile moments.” Today, mobile backbends usually support sending rich content including title, subtitle, launch image, style, and more, as well as a picture notification or a silent notification.
To send Push notifications to mobile apps, you need to go through a device registration cycle and leverage a mediator provided by the Mobile OS vendor. Your backend cannot directly push messages to the mobile app. Firebase Cloud Messaging (FCM) for Android and Apple Push Notification Service (APNS) for iOS are the mediators that help send notification messages to mobile devices.
Protection From Mobile-Specific Security Threats
Mobile security is multifold requiring developers to protect data on the device, over the air, and on the server. Mobile backends typically provide data encryption and protection on the device and also protection against malicious apps connecting to the server.
Some backend providers also offer additional capabilities like protection against man-in-the-middle attacks, prevention of jail-broken devices from accessing the backend, limiting of single user per device for compliance needs, step up authentication support, and more.
Mobile App Lifecycle And Feature Management
In today’s agile world app, updates to mobile apps are released more often, and mobile backends must provide capabilities for administrators or developers to manage app version updates, remotely disable an app on user device.
A/B Testing And Feature Roll Outs
Quite often the developer might want to test a new feature with a small subset of users to gather feedback instead to releasing the feature to the full set of users. There is also a requirement to enable a particular feature on a particular date, or an ability to turn that feature off based on some business use case.
Offline App Availability By Using Offline Data Store And Sync
Offline availability is a key aspect for many mobile apps. Caching catalogs for offline browsing is a common use case. Mobile backends provide ways to securely cache structured, unstructured, or binary data on the device to support multiple offline use cases. This data needs to be synchronized with the main system of record (SoR) either when modified locally (upstream synch) or modified in the SoR(Downstream synch.). This storage on the device also has to be secure so no one can get access to the data when the device is stolen or infected. You can find several mobile application development company in Delhi.
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